Business type
Freight Forwarder, Custom Clearance, Warehouse
Job Position
Digital (Web) Marketing Assistant Manager
Year
2022 – 2022 (2 months)
Driving dynamic digital & website marketing strategies in a Japanese logistic company. Overseeing the development and execution of digital strategies (SEO, SEM). Collaborating with cross-functional teams, managing campaigns, optimizing and leveraging innovative digital channels to enhance brand presence, attract new customers, and expand market reach.
SEO/SEM: As an asset of Web Marketing team at a leading Japanese logistics company, I optimize our Japanese logistics company’s online visibility through strategic SEO, emphasizing Google Business and Google Maps. By ensuring accurate business information and employing advanced SEO techniques, I enhance our local search rankings, making us easily discoverable and trustworthy for potential clients. This approach drives organic traffic, attracting new customers and expanding our digital market presence.
Website Revamp: The redesigned website focuses on a visually appealing and user-friendly interface, aligned with our company’s corporate identity. The new design not only enhances aesthetics but also prioritizes informative content, ensuring that visitors easily access relevant information. Stay tuned for the unveiling of a revamped website that not only looks impressive but also elevates user experience and effectively communicates our brand message.
Email Marketing: To optimize our email marketing efforts, I proficiently utilize SendGrid application, a robust email delivery platform. By leveraging SendGrid’s advanced features, such as efficient email automation, personalized content delivery, and comprehensive analytics, I enhance the effectiveness of our campaigns. This strategic integration ensures reliable email delivery, maximizes engagement, and provides valuable insights for continuous improvement. Learn more about how SendGrid elevates our email marketing strategy by exploring my presentation here.
Brand Guideline & Corporate Identity: In anticipation of an exciting development, I am currently spearheading a comprehensive branding revamp for our Japanese logistics company. This transformative initiative involves redefining key brand elements, ensuring consistency across all digital touchpoints, and crafting a compelling narrative that resonates with our target audience. While the official launch is pending, this strategic effort aims to breathe new life into our brand, creating a refreshed and impactful identity that aligns seamlessly with our corporate vision. Stay tuned for the unveiling of a revitalized brand that reflects our company’s evolution and commitment to excellence.
Marketing Collateral Materials: Furthermore, I actively collaborate with cross-functional teams, leveraging my expertise to manage company’s services effectively and maximize the impact of each marketing initiative. In addition to digital channels, I extend my influence to collateral marketing materials, ensuring a cohesive and impactful message across various mediums. The showcase below is the digital brochure goes beyond traditional print, incorporating interactive elements and multimedia features to captivate our audience. Through carefully curated content and visually appealing design, the E-Brochure serves as a powerful tool to communicate our brand story, highlight key services, and leave a lasting impression on potential clients.